Searching for business partners, performance of researches and giving opinions on corporate issues, assessment of market opportunities, definition of the customer segment and assessment of the needs, testing of products/services, measurement of the contentment of customers, analysis of competitors.

Market researches assist the companies in placing their products and services on the appropriate market. We test the market and collect data in order to estimate the present performance of the products and services and the future opportunities for their market participation.

We aim at providing information for our customers in order to form business models, products and solutions successful in the Hungarian market, furthermore to integrate these in corporate aspect and to place them on the market by mapping the needs and expectations of the potential and existing target group as well as the qualities and strategies of competitors. We notify our customers of the probable effects of the decisions arising in the various professional works day by day and provide them with market information which can base the decisions.

We not only research and analyse the market; we also assist our customers in making their strategic decisions and in decreasing the risk of the decisions. Our market research activity can provide objective and relevant results. We subordinate all other things to this: the methodology applied upon market research, the methods applied during processing as well as the controlling system. We recommend our customers the methods which are the most effective as regards the research problem in question and also meet the related needs and facilities.

If you are planning to introduce a new product/service or to develop the existing ones or if you intend to increase the number of your customers/clients or eventually to surpass your competitors, market researches are essential so that you can surely be successful.

Upon our customers’ request, we search for business partners for foreign companies both in Hungary and in the European Union, either in the field of production, distribution or in relation to one specific service or product. We search for the companies meeting the defined requirements and if it meets the expectations, we organise a common meeting.

In the field of market research, we provide the following services:

• Assessment of market opportunities.
• Definition of the customer segment.
• Assessment of customers’ needs.
• Testing new products/services before placing them on the market.
• Assessment of the customers’ contentment.
• Analysis of competitors.